What we do

We’ve always had a passion for the irreverent, the independent, and the alternative, but at times it's left us feeling like odd one out. Twin this with a love of cycling, and a keen eye for great design, and you have the makings of Paria.

We set out to create something new for cyclists that couples urban influences with the grit and fervour of the Yorkshire countryside, so we aim to design apparel that delivers exceptional performance and looks great, without ever compromising on technical ability or durability.

Most importantly, we don't play it safe with cut-and-paste graphics or done-to-death colourways. We collaborate with artists, designers, and illustrators to create something inspiring that promotes a friendly and inclusive attitude to cycling.

We make top class cycling kit which will take some stick and still look good. We offer cycling clothing and accessories that encourage people to CHOOSE BIKE and have fun getting out on two wheels.

We hope you like the results. Give us a shout with your feedback, or just buy some kit and wear it with pride.