Irreverant Technical Apparel

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Bestsellers

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PARIA Black Cycling Bib Shorts
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PARIA Black Cycling Bib Shorts

PARIA Black Cycling Bib Shorts
£90.00
£90.00
Women’s A-01 Short Sleeve Aero Jersey

Women’s A-01 Short Sleeve Aero Jersey

Women’s A-01 Short Sleeve Aero Jersey
£89.00
£89.00 £0.00
S-01 Long Sleeve Jersey

S-01 Long Sleeve Jersey

S-01 Long Sleeve Jersey
£89.00
£89.00
R-01 Short Sleeve Jersey

R-01 Short Sleeve Jersey

R-01 Short Sleeve Jersey
£89.00
£89.00 £0.00

New In

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Mexico 26 World Cup Cycling Jersey
Sale

Mexico 26 World Cup Cycling Jersey

Mexico 26 World Cup Cycling Jersey
£66.00
£66.00 £89.00
Women's Northern Monk x Misc Etc Short Sleeve Jersey

Women's Northern Monk x Misc Etc Short Sleeve Jersey

Women's Northern Monk x Misc Etc Short Sleeve Jersey
£70.00
£70.00
Women's Sonic Youth Jersey

Women's Sonic Youth Jersey

Women's Sonic Youth Jersey
£70.00
£70.00
Women's Super Bab Long Sleeve Jersey
Sale

Women's Super Bab Long Sleeve Jersey

Women's Super Bab Long Sleeve Jersey
£40.00
£40.00 £89.00

Paperboy 2026

Ride. Run. Drink. Party.
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Tees bundle deals

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Push Bikes Not Drugs T-shirt | White

Push Bikes Not Drugs T-shirt | White

Push Bikes Not Drugs T-shirt | White
£37.00
£37.00
Ey Up Yorkshire T-Shirt

Ey Up Yorkshire T-Shirt

Ey Up Yorkshire T-Shirt
£37.00
£37.00
Bad At Sports T-Shirt

Bad At Sports T-Shirt

Bad At Sports T-Shirt
£37.00
£37.00
White crew neck t-shirt with the text 'THICK THIGHS SAVE LIVES' printed in bold pink font on the back.

Thick Thighs Save Lives

Thick Thighs Save Lives
£38.50
£38.50

Paria Café & General Store

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Blog
PARIA Podcast: Interview with Founder Sam - Background and musings

PARIA Podcast: Interview with Founder Sam - Background and musings

|Sam Morgan

Our Story

We design apparel that delivers exceptional performance and looks great, without ever compromising on technical ability or durability.

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Outrun Boring Kit

Engineered fabrics. Irreverent style.

10+

Years

50K+

Happy customers

100%

Quality guarantee