Custom Cycling Kit


Why choose PARIA?


We're proud to be different. Born out of a desire to deliver something fresh into the cycling market, we've made it our mission to design and manufacture stylish, pro-quality kit which can take some stick and still look good.  Coupling an unorthodox attitude with a little rugged Yorkshire grit, we know we could do normal - we just choose not to. Our designs are truly unique (more below), and we'll happily develop your concept from an idea through to something you're proud to ride out in.


We always put you first, and work hard to make the process as smooth as possible for you from start to finish. 


Our kit is some of the best on the market, produced using high end, top quality technical fabrics which will stand up to the rigours of Club and team riding.


If you ride a bike we have the kit for you. Whether it be a slim-fit race jersey, or technical performance tees for gravel riding we have you covered 


Our design, your design - it’s your choice. After all, your team kit represents everything about your club, team or business - it’s important stuff.

Whether you’ve got a design ready-to-go or you want to work with a new concept from the ground up, we’ve got your back. With more than 20 years’ experience in branding and design, our Team will work to your brief, integrating your brand guidelines and corporate identity and bringing your idea to life.

Paria Branding
Our branding is subtle and includes applique tags, swing tags, sizing labels as well as a printed logo to the rear pocket. If you don’t want external branding, fine with us. If you want more – go for your life!

We don’t have a minimum order quantity, and we don’t have a minimum re-order quantity. We just have a one-off set-up fee so the more you order, the more it's diluted.

We can provide sizing samples, size charts and all the support and information you need to make your final decisions on your kit make up. Feeling the kit and discussing it is all part of the process.