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cycling helmets
Designed with advanced impact-resistant materials, these helmets provide superior protection for every ride. Featuring adjustable fit systems and ample ventilation, they ensure maximum comfort and breathability. With options for all types of riders, from casual cyclists to competitive racers, Sweet protection helmets combine safety, performance, and style to keep you confidently protected on every journey.
Suitably Short
Forget the cotton castoffs, badly fitting hand me down tee and chain store duds. You, deserve better than that - a garment that speaks to the untamed spirit within. Enter the Paria short-sleeve cycling jerseys.
Stand out, together
We don't play it safe with cut-and-paste graphics or done-to-death colourways. We collaborate with artists, designers, and illustrators to create something inspiring that promotes a friendly and inclusive attitude to cycling.
About Paria
We set out to create something new for cyclists that couples urban influences with the grit and fervour of the countryside, so we aim to design apparel that delivers exceptional performance and looks great, without ever compromising on technical ability or durability.