caps and hats
Enhance your style on and off the bike with our versatile cycling caps. Designed for performance and everyday wear, these caps offer breathable, moisture-wicking fabric to keep you comfortable. With sleek designs and a perfect fit, they provide sun protection and add a touch of cycling flair to any outfit. Stay cool and stylish, wherever your ride takes you.
no-nerd hoodies
The best off bike kit in the business. Stay stylish and warm with our streetwear x bikes design hoodies. Made from premium materials, they offer comfort, durability, and eye-catching designs perfect for both on and off the bike. Elevate your cycling wardrobe today without looking like a two wheeled nerd.
Stand out, together
We don't play it safe with cut-and-paste graphics or done-to-death colourways. We collaborate with artists, designers, and illustrators to create something inspiring that promotes a friendly and inclusive attitude to cycling.
About Paria
We set out to create something new for cyclists that couples urban influences with the grit and fervour of the countryside, so we aim to design apparel that delivers exceptional performance and looks great, without ever compromising on technical ability or durability.