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Why Choose PARIA?

We've been designing and making cycling clothing from our base in Leeds for 10 years, and our core raison d'être hasn't changed one bit. We make cycling kit and apparel which makes you stand out when you ride out.

Cycling kit born in Yorkshire but worn and ridden globally.

We pride ourselves on our riders and the PARIA Fam, so come along - pull up your iron horse and get involved