Stand out when you ride out

Custom kit for you, your team or your club

Full 10-kit team bundles from just £700, and no minimum order.

Individual jerseys from £40
Full kit from £80pp

Starting prices based on our Everyday Jerseys with our Performance Bib Shorts.


Enter your details below and we'll be in touch to give you a custom quote.

We'd like to have a phone number just because it's good to hear your voices and speak to a human. We're not into spam of any kind, so we would never hassle you and, as with all your information, we'd never give your number away or sell it on as we ain't 'that guy/gal'.

As worn by...

Magic Rock
North Brewing Co
Magic Rock Jersey

Custom Cycling Clothing is quite commonplace on today’s market, but that doesn’t mean the outcome is always good.

In its appearance, cycling clothing looks very simple - but it’s the small details that really make a jersey good or not.

Whilst it’s hard to compete with the big brands out there on R&D, costs and variety, PARIA have all these bases covered.

The process and detail that goes into their range is thought out and considered. You get a bespoke service that is cost effective for your end customer.

Rich Norgate
Magic Rock Brewing

North Brewing Co. Jersey

Working with PARIA has definitely brought some much needed pleasure to my life.

Sam and the team have made life easy - working with a super flexible attitude with nothing being too much of an ask for them.

From design to delivery and even selling some of our kits on their site - and making a PARIA beer - we’ve developed a partnership which has helped both businesses.

Chris Townsley
Northbrew Co

Bespoke design service. No fuss, no nonsense.

We've cut our teeth developing fashion-forward designs on the highest-quality technical cycling apparel.

Here at Paria, it's our stand-out, impactful designs that set us apart in the cycling apparel world. 

With our bespoke cycling kit service, we'll work with you to develop your own individual, team or shop kit that makes sure you stand out from the pack for all the right reasons.

But it doesn't just look great.

Every item of Paria kit is produced to the highest possible standards. We use only Premium Italian fabrics specially selected to produce technical performance apparel which is durable, comfortable and built to last.

Our product range has been race-proven, trialed and tested for rigour by the PARIA Team, as well as the Teams, Clubs and Collectives who have chosen to collaborate with us. 

We design everything with the cyclist in mind, with unrivaled ergonomic detailing to make your life in the saddle as comfortable as possible.

Custom Cycling Kit from Paria - Gravel Grinders
Laynes Espresso Custom Club Kit by Paria
Bespoke Club Kit : North Brewing
NYVARK Race Team Jersey

And, once we've developed your design together, we can provide you with (almost) anything you would wear on the bike; from caps to socks, skin suits to shorts, jerseys to hoodies.

Get yours

Get yours

Why choose PARIA?


We're proud to be different. Born out of a desire to deliver something fresh into the cycling market, we've made it our mission to design and manufacture stylish, pro-quality kit which can take some stick and still look good.  Coupling an unorthodox attitude with a little rugged Yorkshire grit, we know we could do normal - we just choose not to. Our designs are truly unique (more below), and we'll happily develop your concept from an idea through to something you're proud to ride out in.


We always put you first, and work hard to make the process as smooth as possible for you from start to finish. 


Our kit is some of the best on the market, produced using high end, top quality technical fabrics which will stand up to the rigours of Club and team riding.


If you ride a bike we have the kit for you. Whether it be a slim-fit race jersey, or technical performance tees for gravel riding we have you covered 


Our design, your design - it’s your choice. After all, your team kit represents everything about your club, team or business - it’s important stuff.

Whether you’ve got a design ready-to-go or you want to work with a new concept from the ground up, we’ve got your back. With more than 20 years’ experience in branding and design, our Team will work to your brief, integrating your brand guidelines and corporate identity and bringing your idea to life.

Paria Branding
Our branding is subtle and includes applique tags, swing tags, sizing labels as well as a printed logo to the rear pocket. If you don’t want external branding, fine with us. If you want more – go for your life!

We don’t have a minimum order quantity, and we don’t have a minimum re-order quantity. We just have a one-off set-up fee so the more you order, the more it's diluted.

We can provide sizing samples, size charts and all the support and information you need to make your final decisions on your kit make up. Feeling the kit and discussing it is all part of the process.



It's up to you how involved you want to be with the development of your kit. We can work with existing artwork, or develop a ground-up bespoke design or piece of art.



We'll produce initial concepts based on 2-3 directions. Then you choose which particular route you feel works best for your brand.



Lead times are 5-6 weeks from your sign-off of the artwork. Once it's been given a thorough once-over here at PARIA HQ, your kit will be winging its way to you.



We work on MOQs of 1 (yes, 1) across the majority of the range - so you can top up and reorder whenever you want.

And, once we've developed your design together, we can provide you with (almost) anything you would wear on the bike; from caps to socks, skin suits to shorts, jerseys to hoodies.

Get yours