warmers
Neckwear and warmers offer versatile temperature control, sun and wind protection, moisture-wicking, and in some cases muscle support. Perfect for changing conditions, they enhance comfort and performance in any sport.
cool casquettes
Cycling caps offer sun and rain protection, manage sweat, fit under helmets, and provide warmth in cool weather. They enhance comfort and style both on and off the bike.
Stand out, together
We don't play it safe with cut-and-paste graphics or done-to-death colourways. We collaborate with artists, designers, and illustrators to create something inspiring that promotes a friendly and inclusive attitude to cycling.
About Paria
We set out to create something new for cyclists that couples urban influences with the grit and fervour of the countryside, so we aim to design apparel that delivers exceptional performance and looks great, without ever compromising on technical ability or durability.