cycling sale upto 60% off
Don't miss our exclusive archive sale, where you can snag your favourite cycling gear at unbeatable prices! Discover a wide selection of past-season items, including jerseys, bibs and accessories, all at discounted rates. It's the perfect opportunity to upgrade your cycling wardrobe with high-quality, stylish gear without breaking the bank. Stock is limited, so act fast to grab these incredible deals before they're gone. Shop now and ride in style with premium cycling apparel and accessories from our archive sale!
cool casquettes
Cycling caps offer sun and rain protection, manage sweat, fit under helmets, and provide warmth in cool weather. They enhance comfort and style both on and off the bike.
Stand out, together
We don't play it safe with cut-and-paste graphics or done-to-death colourways. We collaborate with artists, designers, and illustrators to create something inspiring that promotes a friendly and inclusive attitude to cycling.
gravel cargo bib shorts
Explore new trails with our gravel cargo bib shorts. Featuring spacious pockets, moisture-wicking fabric, and a comfortable fit, they offer optimal storage and performance for your off-road adventures. Ride further, ride smarter.
About Paria
We set out to create something new for cyclists that couples urban influences with the grit and fervour of the countryside, so we aim to design apparel that delivers exceptional performance and looks great, without ever compromising on technical ability or durability.