Paria x Benjamin Craven
ARTIST COLLAB: BENJAMIN CRAVEN X PARIA
The reaction to your PARIA jersey designs has been incredible so far. Can you talk us through your thought process?
I'm super happy that it's gone down so well! It was a tricky one as we spoke around 2 years ago about doing a collab and I got super hyped to design something, told loads of my mates and was buzzing. Then when it came to designing it, I just got overwhelmed, I was sketching some cool ideas but nothing was screaming at me. I put it on the back burner and just left it for a year or so...
When I picked it back up, I knew I wanted lots of pattern and something to really compliment the shape of the jersey - Something different from every angle you look at it. I wanted it to be eye grabbing and a little different to the other stuff I've seen, something that I'd have to take a second look at if a rider shot past me.
I really wanted the composition of this jersey to make sense too... I didnt want it to be just a design put on over the top, I wanted it to flow perfectly! That being said... This was super hard for me as I did around 10+ versions.... We narrowed it down to 3 and that's why put it up for voting as I simply cant make my mind up. - I like 'em all!
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