PARIA X Magic Gravel Escape

We've partnered with our buddies from Huddersfield on kit, a race team and pop up shops but for 2023 we are supporting the Magic Gravel Escape.

Magic Gravel Escape - Ride To Raise

Inspired by North London Dirt, we’re putting on a gravel bike ride to raise money for the The Welcome Centre! We've teamed up with fellow Yorkshire cycling pals at PariaDarkwoods CoffeeRestrap and OTE Sports to host a gravel ride that starts and ends at our Huddersfield Taproom.



This event has been a long time in the making so we're super stoked to finally get the wheels in motion and lock a date in.

To give a bit more background to the event, we thought it would be lovely to speak to Rich Norgate (Magic Rock Head of Design, cycling guru and organiser in chief) to find out a little bit more about the event...

Rich Norgate Magic Rock Designer

Long time stalwart of Magic Rock and architect of the iconic brand imagery, Rich is a passionate rider who's enthusiasm for for life on two wheels is infectious 

What is Magic Gravel Escape?

RN: "Well simply put it’s a one day bike ride (not race) over the gravel paths, wooded single track and quiet lanes of our home town Huddersfield. The aim is to raise money for the Welcome Centre, a vital food bank in Huddersfield. All the proceeds from the event will go towards supporting our local community at this challenging time. The aim is to have some good fun whilst raising some much needed funds for a very worthwhile cause.

The event isn’t like a big cycling sportive, there will be be no sign posts, no mid-ride table full of banana halves and flapjack, but their will be some super goodies at the end courtesy of our good friends and fellow supporters. Also some whispers of a few beers and a few B2B DJ sets on the wheels of steel post ride, but we shall see!"

magic rock gravel event


How Long is the Route?

RN: "The route is roughly 40 miles, we're still fine tuning it and squeezing the best bits our area has to offer. The route has been kindly put together by the Ed at the Racing Collective. Whilst it's going over some some pretty rough terrain, it’ll be a sublime way to enjoy nature and get off the beaten track. We’ll point out a few nice cafe stops on route. We’d rather you enjoy the route and take it in, but if you want to ride fast that’s also cool. It’s more about bringing people together and enjoying the ride."

 Magic Rock Gravel Ride Huddersfield


Where do we sign up?

RN: "As we speak, we are still sorting out the finer details with much more information to follow. However, we understand that calendars get booked up fairly quickly (especially Bank Holiday weekends) and we want as many of you there as possible. Therefore, we wanted to get a date finalised and organised as soon as possible.

We have recently started our own Strava Club and it's been a great way to connect with people, check out people routes and feel apart of something a little bit bigger than the brewery itself. This ride has been something we've been wanting to put on for a long time and is just an extension of our club."

Paria gravel ride

So get that date locked in the calendar - Sunday 30th April (one of the many Bank holiday weekends in the UK) and get yourself out for some beers, bikes and good vibes