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Give Cranks – close look kit film

Introducing the Give Cranks  Cycling apparel Range ;our kit range for 2017 focuses on pushing the boundaries of technical cycling clothing, hedging them towards street fashion but maintaining our cycling roots and cycling heritage. Our commitment is to bring cutting edge design principles to premium quality cycling clothing; your kit can look good, perform to a high standard whilst being comfortable and well fitted.

The Give Cranks design was inspired by our riding buddies stateside, the BRKLA Krew. Their daily commuter vibes, and positive attitude towards riding in a city and state which is famous for it’s allegiance to the automobile set us thinking. We have had an urban look and feel to our designs, and this seemed a perfect meld of the two worlds of urban conurbation and two wheels. Their hashtag of Give Cranks set us thinking and gave rise to the pseudo religious imagery of the praying hands. In their own words;

“We are Los Angeles based commuters raised in LA, urban cyclist, fixed gear bike enthusiasts, racers, artists, fathers, husbands and athletes.  We ride hard and give cranks daily for all the support we have had along the way.”

Plain black base colours are combined with clean, white, gothic style typography to give a combination of metal core and biblical imagery.

Get yourself some kit…

At PARIA, we strive to work with artists and designers who are not necessarily native to the cycling design world, but understand the PARIA vibe. We aim to take influences from outside the standard sphere of cycling kit design, and give them a spin on our rang of fashion forward cycling jerseys, cycling bib shorts and cycling accessories. This ensures you stand out on the bike for all the right reasons, and should feel as comfortable on your velo as you do off.

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