Off the bike

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Off the bike
  Our off the bike range of clothing and accessories takes influence from riding, with nods to two wheels and cycling inspired detailing. The tech fleece utility cycling sweatshirt and tech cycling hoodie are cornerstones of our off the bike range, which features cycling inspired t-shirt, cycling caps, 5 panel caps & stickers.   At PARIA, we strive to work with artists and designers who are not necessarily native to the cycling design world, but understand the PARIAvibe. Paria is all about taking your riding seriously, but not yourself; push against the elitism within the sport and disrupt the road. We aim to take influences from outside the standard sphere of cycling kit design, and give them a spin on our cycling jerseys, cycling bib shorts, cycling jackets and cycling accessories. This ensures you stand out on the bike for all the right reasons, and should feel as comfortable on your velo as you do off. We want you to be able to finish your ride, no matter how long and feel like you could walk into a cafe and bar, order your post ride coffee or beer, and feel fine sat there in your cycling gear.

We collaborate with designers around the globe to showcase raw talent and deliver fashion forward cycling apparel and designs which are unique. Paria supports the underdog and likes everyone to get a fair crack of the whip. If you fancy giving it a go, get in touch (wagwanATparia.cc). We always love to hear people’s ideas, no matter how random, and where it is possible to take our design direction. Clearly we have a view, and have a brand to run, so we can’t promise anything, but we are always willing to hear you out and look at your work. We embrace pay it forward, and pride ourselves on not being dicks; what goes around comes around has always stood us in good stead, and we want to generate, nurture and showcase talent where we can. Ride hard.