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Unicorn

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Unicorn
Our Unicorn Cycling Kit shows rainbow coloured pooping unicorns prove you too can be a mythical creature on two wheels, complimented by our bubble Paria logo, setting you apart with this piece of womens cycling apparel. A female cut cycling jersey designed for womens cycling with multi-coloured print of our infamous rainbow pooping Einhorn, coupled with little Mr Whippy poops and shooting rainbows. Go full matchy matchy with our Unicorn cycling range, featuring women's Unicorn Cycling Bib Shorts and premium Coolmax socks to ensure your sock doping game is on point, finishing off your cycling outfit with the Unicorn cycling socks. At PARIA, we strive to work with artists and designers who are not necessarily native to the cycling design world, but understand the PARIA vibe. Paria is all about taking your riding seriously, but not yourself; push against the elitism within the sport and disrupt the road. We aim to take influences from outside the standard sphere of cycling kit design, and give them a spin on our cycling jerseys, cycling bib shorts, cycling jackets and cycling accessories. This ensures you stand out on the bike for all the right reasons, and should feel as comfortable on your velo as you do off. We want you to be able to finish your ride, no matter how long and feel like you could walk into a cafe and bar, order your post ride coffee or beer, and feel fine sat there in your cycling gear.

We collaborate with designers around the globe to showcase raw talent and deliver fashion forward cycling apparel and designs which are unique. Paria supports the underdog and likes everyone to get a fair crack of the whip. If you fancy giving it a go, get in touch (wagwanATparia.cc). We always love to hear people’s ideas, no matter how random, and where it is possible to take our design direction. Clearly we have a view, and have a brand to run, so we can’t promise anything, but we are always willing to hear you out and look at your work. We embrace pay it forward, and pride ourselves on not being dicks; what goes around comes around has always stood us in good stead, and we want to generate, nurture and showcase talent where we can. Ride hard.

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