Socks

Socks
Paria is relative newcomer to the world of cycling socks. Little did we realise we would get sucked into the world of cycling sock fashion. When we first started out cycling (and specifically road cycling), we were naive to the culture of sock doping, and the culture surrounding cycling socks. As we earned our miles on the bike, and road cycling became more a mainstay of our lives, we realised there was more to cycling apparel and cycling socks than just throwing on the tier three socks, which you no longer wore to the gym. Cycling socks were part of the whole cycling outfit, and a Lynch pin of a cycling wardrobe. Cycling attire wasn't complete without carefully selected cycling accessories. A whole designer movement was springing up around cycling socks and cycling accessories with as much attention being paid to what cycling chausettes were being adorned, as to what bike you had and the speed you rode it. If you google sock doping, there are now entire cycling web-shops dedicated to selling cycling socks. If you look at Instagram sock doping hashtag, there are over a 136k posts of sock doping; the cycling sock scene is big! So what is the fuss all about with these cycling socks we hear you shout? As with anything else in cycling, it can be done well, or it can be executed badly. When cycling socks are selected carefully to compliment your cycling apparel, you can end up with a fashion forward cycling outfit which showcases cycling kit at it's very best. Cycling socks can finish your outfit off, either contrasting with your cycling bib shorts and cycling jersey, or contrasting with your cycling kit. Cycling socks with other cycling kit can however be worn badly. Wearing an old pair of school socks, or some ankle grazers would appear not to be the order of the day from a cycling fashion perspective. If you are to take the Velomaniti at their word, Rule 28will leave you tying yourself in knots on what cycling socks to choose, in fact it will probably leave you meeting yourself coming backwards in how to wear any cycling gear. There is also specific etiquette around what length your cycling socks should be (apparently). The cycling apparel market does really appear to be a minefield. So where does this leave PARIA in the whole cycling sock debate? Well, we have never been slaves to convention when it comes to cycling apparel, and cycling kit design. We feel fundamental to cycling is enjoying yourself. Being bound by rules fundamentally hits at the core tenet of cycling, the freedom to get on your chosen bike, whether it be crit bike/ track bike, fixed gear, mountain bike, road bike or penny farthing - you should be free to get out there and express yourself however you so wish. And this extends to your chosen cycling socks. We also extend this into our custom cycling kit, our bespoke cycling kit we design and manufacture for cycling teams, cycling cafes and cycling bars - even corporate dudes who have a cycling event. With this in mind our cycling socks are designed and manufactured in the UK, from high quality technical yarns featuring Coolmax. We have taken our usual cycling clothing design process, and and applied it to this area of cycling apparel. Our cycling socks compliment and sometimes contrast our cycling bib shorts, cycling jerseys, cycling caps and cycling jackets. They fit with our view cycling wear should allow a bit of personal expression. Some top cyclists even state they feel it adds in marginal gains. They give the competitive cyclist a positive edge over the cycling peloton, and put them in the right frame of mind. We will leave you with that one to work out yourself.....