You hit a car, you nearly die, so what next?

Dan Hutchinson hit a car whilst out cycling around 6-8 weeks ago. He made a mess of himself (and a…

How to ride for 25 hours – and win | Red Bull Time Laps Report

Over the 28th and 29th of October, 134 teams of male and female riders gathered as Red Bull Timelaps challenged…

Struggle #Bringcourage

In 2016 we were linked into the guys who have now become intrinsically wedded to the hardest sportive in Yorkshire,…

The Commute Independent Coffee And Bike Shop

Independent Coffee And Bike Shop The Commute The world of cyclists and cycling, is a funny old microcosm of society, representing…

Paria Paperboy – Riders view

Lou Gibson; Paria rider, Pink Bianchi owner and self confessed angry sweary Mary made the journey up from sunny Surrey…

Last Friday? Dan Hutchinson Hit A Car

Dan Hutchinson has been working with us at Paria for a while now and what first attracted to him are…

PARIA X North Brew IPA

PARIA x Northbrew  craft  IPA. We have brought the subversive Paria Bleka  design to one of our favourite products – ale. An Old…

PARIA WEST COASTIN’: IPA Craft Cycling Ale

It’s been a while in the making, but our craft cycling ale; Paria X Northbrew colab IPA is here. And it looks DOPE….

PARIA Paperboy – DEETS

So, it’s weekend eve and the Paria Paperboy ride is upon us. It’s not too late to enter (Enter here),…

LEL POST RIDE RATIONALE – JESS FAWCETT

Martin, one of the volunteers had taken me to see Vishal, a mechanic who had come from India to volunteer…

Chris Finnan; Track Bike Rider

Chris Finnan has been riding for us in Paria gear for a while now, and recently has filmed some footage…

PARIA PAPERBOY SPORTIVE RIDE – ROUTE

Our first “organised ride”, The Paria Paperboy Sportive is organised with our friends at Northbrew to celebrate the launch of our…

LONDON EDINBURGH LONDON: LEL

Paria rider, and all round top girl Jess Fawcett is training for and will be riding the London-Edinburgh-London audax. Her preparation…

RED HOOK CRIT LONDON 2017

RED HOOK CRIT LONDON 2017 A wet and probably a-typical summer Saturday in Greenwich was the setting for the 3rd…

Paria X Elevation Alps

We have teamed up with Elevation Alps to offer a bespoke cycling trip up into the Alps together with our…

Ride the Struggle; Paria Custom Cycling Kit

We’ve team up with The Struggle, one of Yorkshire’s toughest cycling events to design their bespoke custom cycling kit. This year…

PARIA x NORTH BREW PAPERBOY RIDE

To celebrate the launch of our North Brew co IPA colab, we are running a sportive style ride from the…

Tour de Cymru; girl rider on tour

Paria Girl Rider and all around top female cyclist Jess Fawcett tours the land of the red dragon You know you…

Paria Subvert Bib Shorts Review: Tom Yearby

  Paria Subvert Shorts May 6, 2017 Tom Yearby: Thoughts of a Cyclist Since I decided to start my light-hearted…

REDHOOK CRIT : BROOKLYN: PARIA RIDER MALCOLM RICHARDS

REDHOOK CRIT WEEKENDER One of the biggest dates on the crit calendar is upon us; the first Red hook crit…

Blogging out the pain X Anonimous Cycles

Anonimous Cycles Our guest blogger Dan Hutchinson who rides for us here at Paria, and also runs two Instagram vlogs/blogs (Eyes…

Defect – Fashion Forward Cycling

Take a closer look at our Defect kit drop, our 2017 kit drop features monochromotic influences and fashion forward aesthetics to…

Give Cranks – close look kit film

Introducing the Give Cranks  Cycling apparel Range ;our kit range for 2017 focuses on pushing the boundaries of technical cycling…

Paria At Indigo Fitness

Paria Rider Sara Bukies works her stationary spinning game at Indigo Fitness. Sara wears the full Bleka kit in this…

BRKLA – BRAKELESS KREW

Since PARIA was launched, we have worked closely with the guys who ride brakeless from LA. who form the BRKLA…

Carpe Diem

Carpe Diem is an oft used phrase, but never was it so pertinent than to Robin Williams. Master if improvisation…

Worry and Peace Bespoke Cycling Kit

Paria X Worry and Peace going tandem in style – Fashion Forward  Bespoke Cycling Kit Exciting and bold collaboration for new…

Richmond 24 Hr Endurance

Since the beginning of the year, Paria team member,  Ripcor cyclist and 10000kmcc member Chris Hall has been putting in…

Oulton Park Duathalon by Paria Triathlete

Paria Triathlete Mr J Milton, gives us his feedback after busting a gut in Oulton Park The first race of the…

Jess Fawcett – Women’s Cycling Apparel Review

Jess Fawcett – Women’s Cycling Apparel Review At PARIA, we strive to work with artists and designers who are not…

Tameside Off Road Triathlon

Tameside off road triathlon is a race I love coming back to do each year and there are two reasons…

North Bar Cycling Jersey

Who says cycling and beers don’t go hand in hand, tricksters and cheeky imps that’s who so our latest custom…

Paria x Tim Pulleyn x Transcontinental Race Bespoke Cycling Apparel

Transcontinental Race Bespoke Cycling Apparel We are proud to announce our collaboration with Tim Pulleyn (he of The Broken Line…

Paria Cycling Apparel X Sir Richard Branson

Well big news here at Paria towers…..we have only gone and won a competition to pitch Paria cycling apparel concept…

Paria Custom Cycling Kit

Big news from Paria – we have entered the world of custom cycling kit. The world of custom cycling kit…

Paria Streetwear Berlin

Just a picture of a Paria t shirt, in Berlin, with a spunking cock behind…. too good an opportunity to…

Paria and La Bottega Tour De Yorkshire

Paria at Tour De Yorkshire. Well when the cycling world brings some of top world class athletes to your doorstep,…

Paria Cycling Kit at Aurelius Cycles

  Cracking news for all here at Paria, we have our very first listing of our Cycling Kit at Aurelius Cycles….

Paria Cycling Apparel Photo Shoot in the hills

Paria Cycling Apparel Photo Shoot in the hills So this week saw us venture into the countryside with a bit…

Cycling Fever hits Yorkshire

So…. Cycling fever hits Yorkshire again. 12 months after the Tour De France got the flat cap and whippet treatment,…

Paria Cycling Artwork at North Bar Leeds

Paria Cycling Artwork at North Bar Leeds. So…. thanks to our very good friends at the North bar group, we are…

Paria Cycling Cap From Walz

Adding to the Paria apparel range, we launch our first Paria cycling cap from Walz . Clue is obviously in…

Paria Cycling Apparel launch

So…….the date is finally here; the Paria cycling apparel launch. Months of sweat and tears, and maybe some blood when…

Paria Cycling Kit; Test Ride in t’hills

Thought we would give the Paria Cycling kit a testing in th’hills as well as check the stamina levels post the…