LONDON EDINBURGH LONDON: LEL

Paria rider, and all round top girl Jess Fawcett is training for and will be riding the London-Edinburgh-London audax. Her preparation…

RED HOOK CRIT LONDON 2017

RED HOOK CRIT LONDON 2017 A wet and probably a-typical summer Saturday in Greenwich was the setting for the 3rd…

Paria X Elevation Alps

We have teamed up with Elevation Alps to offer a bespoke cycling trip up into the Alps. For the mountain…

Ride the Struggle

The Struggle is one of Yorkshire’s toughest cycling events. This year there are two options to put yourself through abject…

PARIA x NORTH BREW PAPERBOY RIDE

To celebrate the launch of our North Brew co IPA colab, we are running a sportive style ride from the…

Tour de Cymru

You know you did a good thing when your thoughts return to it whenever your brain gets the chance. Currently, my thoughts…

Paria Subvert Bib Shorts Review: Tom Yearby

  Paria Subvert Shorts May 6, 2017 Tom Yearby: Thoughts of a Cyclist Since I decided to start my light-hearted…

REDHOOK CRIT : BROOKLYN: PARIA RIDER MALCOLM RICHARDS

REDHOOK CRIT WEEKENDER One of the biggest dates on the crit calendar is upon us; the first Red hook crit…

Blogging out the pain X Anonimous Cycles

Our guest blogger Dan Hutchinson (Eyes Behind the Bars/ 52mm Collective) interviews Anonimous MD – Erman Bikes man, seriously BIKES!?…

Defect – Close look at the drop

Take a closer look at our Defect kit drop.

Give Cranks – close look kit film

Get yourself some kit…

Indigo Fitness

Find out more @breakaway_sara

BRKLA

Since PARIA was launched, we have worked closely with the guys from LA who form the Brakeless Krew They have…

Carpe Diem

‘O Captain! my Captain! our fearful trip is done, The ship has weather’d every rack, the prize we sought is…

Worry and Peace

Paria X Worry and Peace going tandem in style Exciting and bold collaboration for new ecommerce store and premium cycling…

Pinku Challenger & Bleka Cycling Kit

Our Bleka cycling kit makes it to Poland to pinku_challenger rider Tomasz. Read his review on his blog. Always good…

Richmond 24 Hr Endurance

Since the beginning of the year, Paria team member,  Ripcor cyclist and 10000kmcc member(http://www.10000kmcc.com) Chris Hall has been putting in some…

PARIA x BRAKELESS RIDING CLUB LA

OUR COLLABORATION WITH OUR FRIENDS IN LA IS GROWING INTO SOMETHING WE ARE REALLY PROUD OF. THE GUYS TOGETHER WITH…

Oulton Park Duathalon

Paria supported tri up comer Mr J Milton give us his feedback after busting a guy in Oulton Park The…

Jess Fawcett – Paria Blog Feature & review

Jess Fawcett – Paria Blog Feature & review Thanks to Jess for wearing and reviewing our female cycling jersey –…

Tameside Tri – Paria

Tameside off road triathlon is a race I love coming back to do each year and there are two reasons…

North Bar Cycling Jersey

Who says cycling and beers don’t go hand in hand? Tricksters and cheeky imps that’s who. Our latest colab is…

Paria x Tim Pulleyn x Transcontinental Race

We are proud to announce our collaboration with Tim Pulleyn (he of The Broken Line fame http://thebrokenline.co.uk ) Tim will be…

Paria is in Detroit

So, Paria is in Detroit for 3 days courtesy of Richard Branson (yup THE Richard Branson) As you can see,…

Paria and Sir Richard Branson

Well big news here at Paria towers…..we have only gone and won an audience with Sir Richard Branson. And not just…

Paria Custom Cycling Kit

Big news from Paria – we have entered the world of custom cycling kit. Not only do we want to…

Paria Streetwear Berlin

Just a picture of a Paria t shirt, in Berlin, with a spunking cock behind…. too good an opportunity to…

Paria and La Bottega Tour De Yorkshire

Paria at Tour De Yorkshire Well when the cycling world brings some of top world class athletes to your doorstep,…

Paria Listing at Aurelius Cycles

Paria Listing at Aurelius Cycles Cracking news for all here at Paria, we have our very first listing. Marek at…

Paria Cycling Kit Photo Shoot in the hills

Paria Cycling Kit Photo Shoot in the hills So this week saw us venture into the countryside with a bit…